Struggling to convert ice-cold readers on your blog into email subscribers? It’s a problem that most marketers face.
Well, we all know how important it is to build an email list. One reason is that email is an effective way to communicate with your audience.
Secondly, email marketing has a higher return on investment (ROI) than running CPC ads.
In fact, one study shows that for every $1 you spend on email marketing, you can expect a return on investment of $44. That’s a great RIO, right?
However, creating a subscription form and placing it on the footer or on the sidebar won’t guarantee higher conversions. Neither is making a popup and setting it to appear as soon as the visitor lands on your website will magically improve your blog conversions.
You have to get smart, more than placing signups randomly on your blog. This is why I created this guide to share with you some of my best tips to increase your blogging site’s conversions.
Are you ready to learn? Well, let’s get started.
Use Popups To Your Advantage
I hate popups! For one reason, most popups are annoying. They distract readers which in turn can soar your site’s bounce rate.
Haven’t you ever landed on a website and in your first two seconds you are hit with a popup? You barely know what is on the page, yet the owner wants your email address.
That’s a poor strategy to use popups to boost conversions. And to be honest, that is the surefire way to tell your readers to hit the back button and never return to your blog.
Nonetheless, whether you love them or hate them like hell, popups can boost your conversions.
The deal is learning how to use them. You just don’t need to create a generic popup like the million popups that readers assume every day.
Ask yourself this, why should readers care to click on my popups?
Here’s how to use popups to boost your site conversions.
First, find a page on your website that drives the most traffic to your blog. You can discover the pages from your Google Analytics account.
Login to your google analytics account and click on “behavior”⇒ “site content” ⇒ “landing pages”.
Then pay attention to the “sessions” column.
The exit-intent popups can boost your conversions. For one reason, they don’t distract your readers. When you throw in the popup you’ve got nothing to lose. After all, they were about to leave.
Optimize Your Landing Page’s Copy
How do you tell your readers to subscribe to your email list? Do use “subscribe to our newsletter” and “Get free updates” CTAs on your lead magnets.
Come on, that’s a cheap offer to give your readers in exchange for their email addresses. Nobody cares about your free updates or your newsletter anymore. Readers are getting essentially smarter nowadays. They have faced it before. They once subscribed for free updates, only, later on, to be bombarded with an endless loop of promotional emails shouting to them nothing but “Buy” and “Buy”.
Your copy can boost or completely kill your conversions. So how do you boost your blog conversions by creating compelling landing page copy?
Firstly write a reader-focused headline. Craft headlines that pinpoint your reader’s pains. For example, say most of your readers who land on your blog want to learn how to start and succeed in blogging. Their problem here is creating a successful blog.
Instead of using “ Subscribe to Our Newsletter” as the headline of your landing page, you would think of writing something more focused on your reader’s problems. Here are good examples of the headlines that you can use instead.
- Turn Your Dead Blog Into an Income Generating Machine.
- Get Proven Tips To Grow Your Blog’s Income Which I Only Share With My Email Community.
- Hardly Making Money Via Blogging, Enter Your Email To Get Practical Tips To Grow Your Blog Income.
Once you have polished up your landing page headlines, it’s time to tell your readers to take action. That is your CTA button copy.
Make sure that your CTA buttons are clear enough. You shouldn’t make your readers float in the air wondering what to do next once they’ve read your copy. In short, be ultra-specific with your CTA copy.
Now take our first headline for example, “Turn Your Dead Blog into an Income Generating Machine”.Once the visitor has read the headline you expect them to take action by signing up for your email list. Crafting a CTA like “ Get Exclusive Tips” or “ I want To Learn” will resonate very well with your copy.
Avoid generic CTAs like “get started” or “learn more”. Or else a CTA that triggers commitment like “ Enroll Now” or “ Join Today”. The deal is to attract them to join your email list and not to enroll them in some sort of program.
That way, when your landing page copy is great, more people are likely to convert.
Use Heatmaps Tools to Track Visitors’ Behaviour On Your Website
You must have a great page design, an awesome copy for your landing page but still not be able to generate a good chunk of conversions in relation to your website’s traffic.
This is where you need to know how users interact with your website. And when it comes to tracking users’ behavior on your website, heatmaps tools come in as very useful tools.
Heatmaps tools help you know how users interact with your website. Where most of your users spend their time, regions where they click and what part of your website is overlooked.
With this in mind, you can use the heatmaps to know the right place on your website to place your lead magnet.
For example, say that you have a subscription form placed right on the sidebar. However, nobody is interacting with your form. This means your form will hardly generate conversions.
While using heatmaps, you can move your form to the region where most visitors seem to spend more time. This way you have a higher chance of getting more email signups than the latter.
Trust is an essential tool to help boost your blog’s conversions. Most bloggers overlook this strategy. But they tend to forget that people buy or sign up for an email list because they trust your business.
Luckily, building trust with your blog readers is not some sort of rocket science. Any blogger can do it. So here’s how to make your blog credible before your readers and get more conversions.
Begin by publishing super helpful content. If you can’t help your readers solve problems from your content, why then should they trust that once they’ve signed up for your email list you are going to send them meaningful messages? They will assume that you will send them the same garbage they read right from your website.
As a result, focus on providing actionable information on your website.
Secondly, use a great web design for your website. If your website is ugly, this will soar your reader’s doubts. A professionally designed page is a sign of your business’s legitimacy. Make sure that your website is impressive and user-friendly. If you are using WordPress, there are countless themes to use to create a great-looking website.
Thirdly, use social proof. Social proof can come in the form of a client’s logo whom you’ve worked with, the sites that your work has appeared on, the number of subscribers, places you’ve been featured on, or a testimonial by a reputable person on your niche. When you use social proof this indicates to your users that your website is something that they can trust.
A/B Test Your Landing Pages
Just because you’ve researched your audience doesn’t mean you know them very well. You need to monitor their behavior. This is where A/B testing comes into play.
While performing an A/B test for your landing pages, you get an idea of what is preventing your readers from converting. You’ll know how to create a copy or an incentive that will resonate well with your audience and inspire them to take action.
So how do you A/B test your landing pages and increase your website conversions?
From your landing page, there are four key elements to put into consideration when performing A/B testing.
- Your CTA buttons – the color, design and the copy of your call to action buttons.
- Form inputs – forms labels, design and appearance across all the devices.
- Page copy – the words on your landing page that inspires readers to take action and make a conversion.
- Headline – the title of your landing page that communicates your value proposition.
Once you have spotted your key page elements, it is time to carry out split testing. Have two landing pages. Your current landing page will act as a control experiment and then create a new landing page.
Then test each valuable one at a time in a given period of time. You can start for example by tweaking your landing page headline. After which you can note the behavior of your visitors on each of your landing pages.
If for example, more people converted when you made a small change to your headline, this means that your headline copy resonates well with your audience.
Repeat for the rest of your page elements and discover the loopholes where your audience falls out in your conversion funnels.
By doing so you will be able to boost your site conversions by creating a winning landing page that more people are likely to convert.
Concluding – Improve Your Blog’s Conversions
Turning a blog visitor into an email subscriber is a one-step to growing your blog’s revenue. A larger email community will mean that more people are likely to get your offer and your blog traffic will increase.
However, following the right methods to turn visitors who come to your website and leave into email subscribers can be challenging for most beginners.
I hope, this guide has taught a thing or two on better strategies to boost your blogging site conversions.
Now, I would love to hear from you now. Which of these methods are you going to implement to boost your blog’s conversions?
Are you going to run an A/B test or are you going to implement the content upgrade popups? Let me hear your thoughts down in the comments section.
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- 5 Simple Strategies to Boost Your Blog Conversions - October 5, 2021