Different Types of Digital Marketing (updated in 2018)

Different Types of Digital Marketing (updated in 2018)

Digital Marketing is promoting your brand so that it reaches customers all over the world. The concept used for digital marketing is very broad. It brings all sorts of marketing together, operating across various platforms such as online, on mobile or on screen. Let’s have a quick look at the most common type of digital marketing types used these days.


1.  Search Engine Optimization (SEO)

The basic aim of this is to optimize the ranking on the portal on the search ensuring quality traffic. SEO simply increases the chances of your website to be found if someone searches content related to your website.

Well, it is considered to be one of the most general types of digital marketing which is used to increase the website’s accessibility across the search engines. You must always know that quality content will win over the content which was just created to fool Google spiders so that your website comes in the limelight.

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2.  Pay Per Click Advertising (PPC) and Search Engine Marketing (SEM)

SEM is the process of generating traffic to your website by purchasing ads on search engines. Few of the most popular paid search platforms that provide ads are Google AdWords and Bing Ads. The cost will depend upon the keyword that you are bidding on and the competition associated with it. Basically, search engine marketing uses the methods of PPC for advertisement.

3.  Email Marketing

Email marketing is a good way for any business attempting to boost up their sales as it directly provides the contact of the client and allows them to directly drive to your website with just a click. This method is very easy for providing updates, latest offers and reminders to your customers in just a flash of time. Sending out customized emails that have flaunting newsletters can attract a considerable amount of customers.

4.  Social Media Marketing (SMM)

Social Media Marketing is building or improving business through social media such as blogs, forums, social media handles etc. Since the social media is growing then why not use it for some marketing! Nowadays most of the brands have their own Facebook page and Twitter handles so that if there are any updates then it directly reaches to a huge amount of crowd just by a post or a tweet. By this type of marketing, the company can promote their products on a large scale, connect to consumers and also review the products and services to strengthen the company’s reputation. You can also encourage discussions on your website for improvements.


There are some other methods which come under SMM such as video marketing and blogging. These also basically aim to boost the productivity of the product but in a very customized and attractive way but creating fascinating videos and catchy blog post that leave the customers spellbound.

5.  Text Based Marketing (SMS)

SMS’s are still one of the best ways to publicize your product or service as not always people are connected to the internet. Sending bulk messages is not a tedious and time taking task, just preparing a text and sending it to thousands of users is just about some minutes work. Bulk SMS services are provided by some companies at lower prices. This is a very good way of updating the customers directly with the latest offers.

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In the end, whatever type of marketing method it is, it drags down to the customer experience and satisfaction. Customers want brands that they can trust, communications that are highly personalized and relevant and the promotional offers that are tailored according to the needs and preferences of the customers.

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